The benefits of Custom Signs and Graphics are many, and they have been around for a long time. When you think of a billboard or a sign, you immediately have images in your mind of an open road, the bright lights of a city, or even a business sign – anything that might give an image of a destination. These images and ideas are what you think about when you think of advertising. And custom signs and graphics are the best way to create and design a lasting visual advertisement that is unique and memorable. Click here for experienced sign company for your advertising designs.
The idea of using custom signage and graphics to enhance your current marketing efforts goes back almost a hundred years. The first use of this method was for interior displays. For example, large brass signs and graphics were placed inside of saloons to tell customers where the nearest bar was. It was the custom of the saloon owner to display a large brass sign on the wall above the door, and his customers would check out the establishment by reading the sign. This technique had a huge impact on the interior design of the building, as well as its branding.
Today, signage is everywhere. We use them in stores, on sidewalks, on banners, and even on our vehicles. Regardless, of the material we use for signage – from large outdoor signs to small interior displays – they all share the same purpose: to drive home a company’s strong message. In addition to driving home the message, signage needs to be eye-catching and compelling – two requirements that can be fulfilled with many different kinds of signs. Here are a few of the most common types of signage that drive home their own unique brand awareness.
Directional signage is one of the oldest forms of signage and has proven to be very successful with consumers. A simple wayfinding system of arrows pointing to key destinations is the perfect way to direct consumers and increase profitability. The arrows have to be visible at all times, which ensures that they’re not blocked by surrounding signage, which can cause confusion among customers. A well-placed directional signage system is a great way to increase profitability and attract new customers.
Vehicle wraps and banners are another successful type of signage. The primary objective of vehicle graphics or wraps is to draw in new customers. A car wrap looks like an advertisement for the business, but it’s actually a mirror image of the car – it wraps around the car bringing the name and logo of the business to attention, while also decorating the car in a stylish and attractive way. Vehicle graphics can also be used for other purposes, such as directing traffic. Banners are another popular type of signage and are often used to promote events, announce sales, or as a way to attract customers. Banners can be used to announce a grand opening or holiday promotion, and are great at drawing in new customers.
With the advent of new technology and the advent of new materials, there’s never been a better time to replace outdated signs with the latest signs. Custom signs are now more affordable than ever and are able to fit into virtually any budget. In addition to replacing old signs with the latest graphics and materials, it’s important to find the right signage blend to make your sign-ology work. To help you select the right signage blend, contact us today.